When people look at a business from the outside, they usually only see the final outcome — the product, the website, the branding, and the results. What they rarely see is the long process of experimentation, uncertainty, and persistence that happens before anything truly starts working.
For me, that early stage was the beginning of Areon Air.
At the time, I was trying to understand whether people would actually be interested in the concept of portable steam rooms. The idea made sense to me, but the real question was whether the market would respond to it.
Instead of waiting and hoping that people would somehow discover the product, I decided to test the idea directly.
I spent around ₹10,000 on Meta advertisements, promoting the concept online. For a young entrepreneur starting something new, even a small advertising budget feels like a risk. There is always a question in the back of your mind — what if the experiment doesn’t work?
But I knew the only way to find out was to try.
To my surprise, the response started coming in fairly quickly.
The ads generated around 150,000 views, and gradually people began reaching out. Many of them would send messages asking for more information about the product.
Most of these messages came through WhatsApp, and instead of relying on automated responses or complicated systems, I decided to handle the conversations personally.
Whenever someone showed interest, I would call them directly.
Those calls became one of the most important learning experiences in the early journey of building Areon Air.
Some people were curious but not serious buyers. Others wanted to understand how the portable steam room actually worked. A few simply wanted to explore the idea before deciding anything.
Many conversations ended without any order.
But every call helped me improve the way I explained the product.
Over time, the process became a routine. A message would come in, I would call the person, explain the concept, answer questions, and move on to the next conversation.
One call turned into ten.
Ten calls turned into fifty.
Eventually, I had personally spoken to more than 125 potential customers about the product.
Looking back, those conversations were far more valuable than I realized at the time. Each discussion helped me understand what people were actually looking for, what doubts they had, and how I could present the product better.
Then one conversation stood out from the rest.
One of the people who had seen the advertisement showed genuine interest and wanted to understand the product in more detail. Instead of continuing the discussion over the phone, we decided to meet in person so that I could demonstrate the product properly.
That meeting became one of the most important moments in the early journey of Areon Air.
Being able to showcase the portable steam room in person made a huge difference. It allowed me to explain the product clearly, demonstrate how it worked, and answer every question directly.
What started as a simple meeting quickly turned into something much bigger.
That conversation eventually led to the first major order for the business.
For many businesses, a single order might not seem like a major milestone. But when you are starting from scratch, that first real order means everything.
It represents proof that the idea works.
It confirms that customers see value in what you are offering.
And most importantly, it gives you the confidence to keep building.
For me, that meeting was the moment where the journey truly began.
The photo from that day captures a small but meaningful moment in the early story of Farhan Diwan and Areon Air — a moment where persistence, hundreds of conversations, and one important meeting turned an idea into a real business step.
Entrepreneurship rarely happens overnight. It is built through experiments, conversations, failures, and small wins that slowly add up.
In my case, those 125 calls, the ₹10,000 advertising experiment, and one meeting became the turning point that started everything.
Today, Farhan Diwan, founder of Areon Air, continues exploring opportunities in entrepreneurship, digital media, and innovative consumer products, while building the platform step by step.